In the world of digital marketing, there is no shortage of strategies and tactics, each promising to catapult your business to unprecedented heights. From Tik Tok campaigns to Google Ads, every method has its unique advantages. However, among this apparent glut of digital marketing techniques, the humble email often gets overlooked. But make no mistake,…

Marketing strategy is a crucial aspect for businesses of all sizes. Startups in particular are often faced with a difficult decision: Use their resources to hire a full-time marketing leader, or focus those resources where they’re urgently needed elsewhere within the company. I’ve seen what happens to startups without an overarching marketing strategy, and it…