A more flexible service arrangement that focuses on one or more key areas of your marketing strategy.
If you’re looking to advance a specific project, nail a certain KPI or solve a perplexing issue, my Marketing Consulting service is right for you.
You’ll get all the knowledge, skills and experience available in my Fractional CMO Service but without the ongoing commitment.
Many of my clients aren’t sure of the exact type of help they need, so be sure to contact me for a free initial consultation and we’ll talk about which fractional marketing approach is best for you.
Consulting Services
Startup Consulting
For startups, establishing a strong foundational marketing strategy can be the difference between scaling and stagnation. I bring nine years of marketing consulting and leadership experience, all of it focused on helping early-stage companies develop and execute their marketing strategies. I helped one former client harness exponential growth that led to us being honored twice in the prestigious Inc. 5000, #10 and then #5.
I understand the unique challenges you face – limited resources, tight budgets, and the need for quick, impactful results. I excel at helping startups scale quickly by building, testing and optimizing powerful marketing strategies from the ground up.
Small Business Marketing Strategy
I understand the unique faced by today’s small businesses – budgets that demand smart spending, the need to make every client interaction count, and the drive to establish your brand in a crowded market. With my small business strategy expertise, we can work together to develop an effective and efficient marketing strategy that resonates with your target audience, optimizes your resources, and accelerates your growth. I can also help source, train and oversee contract or full-time marketing services/employees.
Go-To-Market Strategy Consultant
A robust go-to-market (GTM) strategy serves as your key to explosive growth. It’s about more than just launching a product or service – it’s about delivering it to the right audience, at the right time, and in the right way. I specialize in building bespoke GTM strategies, focusing on market analysis, competitive differentiation, and unique value proposition. I work work closely with you, analyzing your business model, understanding your audience, and crafting a go-to-market strategy that aligns with your goals.
Lifecycle Marketing Strategy Consulting
Lifecycle marketing is one of my favorite aspects of the business. It’s incredibly rewarding to see the massive results that can be had simply by designing and sending the right message at the right time. We’ll define key moments in the lifecycle of your leads and customers, from awareness all the way through retention and advocacy.
Once we’ve got the key moments mapped out, we’ll arrive at the right message: personalized, timely, and relevant offers and nudges to help move the customer through the purchase/cross-sell/upsell funnel, achieve success with your product or service, and spread the word.
Then, we’ll automate the signals that tell us when the right time is for the message to hit home and get the desired result. Finally, but no less importantly, as part of our marketing consulting service we’ll measure and optimize every step of the way.