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Strategy Without the Overhead.

Get world-class marketing expertise exactly when you need it, without the long-term commitment.

Unlike a retainer or full-time CMO, you get the exact expertise and attention you need, when you need it. We’ll focus on moving the needle for your specific KPIs, solving real problems, and building scalable marketing solutions. 

Whether you’re launching a product, scaling a marketing channel, optimizing your customer lifecycle, or navigating a complex competitive landscape, this service is built for businesses that are serious about focused, measurable results.

Consulting session

Expert Consulting Services

If you have a marketing challenge, chances are, we’ve seen it before. We’ve built marketing for Fortune 500 names, helped tech and AI startups go from zero to real traction, and partnered with local small businesses that need smart growth without waste. So when we recommend a plan, it’s grounded in what works in the real world, not just what sounds good in a slide deck.

Startup Strategy

Build a winning marketing foundation from day one. With 25+ years of experience helping startups scale, including clients honored in the Inc. 5000, we know what it takes to win. We'll help you design a repeatable, scalable marketing engine that will help carry you to the next fundraise.

Small Business Marketing

Budget-conscious, results-focused: that’s Scrappy Marketing for small business. When every dollar counts and your team's stretched thin, we'll help you build a marketing strategy that punches above its weight (and budget), attracting the right customers with the right message at the right time.

Go-To-Market Strategy

Launching something new? We'll craft a bespoke go-to-market strategy that nails your positioning, identifies your unique advantage, and delivers your value proposition to the right audience at the right moment. Then we’ll help you build a brand around it. Strategy comes first, then execution, so you know every campaign is connected to a clear plan.

Lifecycle Marketing

Scrappy Marketing means spending less time chasing new customers and more time deepening relationships with the ones you have. We'll map your critical customer moments, craft the right messages, automate the timing, and measure what matters so action-oriented strategy turns into recurring revenue.

Channel Strategy

Which channels should you actually focus on? We'll help you evaluate your options like SEO, content, partnerships, paid, and community so you stop spreading yourself too thin. Together we'll build a channel mix that fits your brand, your strengths, your budget, and your target.

Marketing Ops & Staffing

Need help building your marketing function? We can help source, train, and oversee marketing professionals, whether contract, fractional, or full-time. We'll help you hire the right people and set them up for success instead of leaving them to figure it out alone.

Mark W testimonial
Mark W Irrigation Company Owner

The team at Scrappy had my phone ringing with absolutely zero ad spend. Highly recommended.

Scott J testimonial
Scott J Group VP. Director Brand & Creative

He consistently came up with inventive solutions that helped solve clients' real-world business problems.

Paul R testimonial
Paul R VP Business Strategy

Travis demonstrates the unique ability to ideate to a brand's best business advantage, while staying aligned with business objectives and the laws of time, money and practicality!

Mark M testimonial
Mark M Professor, Author, Speaker, Consultant

He was someone I could count on to understand our clients' needs, while also pushing them forward with innovative and creative thinking.

Frequently-Asked Questions About Marketing Consulting

Feel free to contact us with your own questions!

Pricing depends on scope and whether the work is a one-time project or ongoing support, since consultants may charge hourly, project fees, or retainers. The free initial consultation is a good way to get a clear recommendation and an accurate quote based on your situation.

Common projects include go-to-market strategy, messaging and positioning, channel strategy (SEO, content, partnerships, paid), lifecycle marketing, and marketing operations. If it touches growth, conversion, or retention, it’s likely in bounds.

Start with the complimentary initial consultation and we’ll talk through goals, what you’ve tried, and where you want to go next. After that, you’ll get a recommendation for the best next step, whether that’s consulting, an audit, or fractional CMO support.

Marketing consulting is typically project-based help to solve a specific problem, hit a KPI, or get unstuck fast. A fractional CMO is more of an ongoing, part-time executive role with consistent leadership, prioritization, and long-term strategy.

The goal is measurable movement in the area we’re targeting, like clearer positioning, better conversion rates, stronger pipeline, or a tighter channel plan. Exact outcomes depend on your offer, market, and how quickly your team can implement and iterate.

If you already have a clear issue or goal, consulting is usually the fastest path. If you’re not sure what’s broken (or you suspect multiple things are), a marketing audit is often the best starting point because it gives you a prioritized roadmap.

Scrappy  Marketing works with startups, small businesses, and teams that need senior-level marketing strategy without hiring a full-time CMO. If you’re trying to grow efficiently and build a repeatable marketing engine, you’re probably in the right place.

It depends on the project, but consulting is designed for speed and focus. If you need a deeper diagnostic first, a marketing audit can define the right plan before you invest in bigger execution.

Yes. Our founder and lead strategist is based in Fort Collins, Colorado, and can support local businesses that want practical marketing that drives real results.

Scrappy consulting is designed to be practical and hands-on when it needs to be, not just a slide deck. If you want leadership plus execution over a longer time horizon, a fractional CMO engagement may be the better fit

Yes. If you’ve got an incumbent agency, a marketing audit can evaluate performance, alignment, and ROI, and help you decide whether to adjust the relationship, renegotiate, or switch. Consulting can also help you set clearer direction so your agency isn’t guessing.

Most engagements start with a free initial consultation so we can understand your goals and what’s working (and what isn’t). From there, we’ll recommend a clear scope, deliverables, and timeline based on what will move the needle fastest.