It’s Never Too Late for a Great Marketing Strategy.
No matter how long you’ve been in business, a marketing strategy assessment and roadmap is always a good idea. If things are currently going well with your marketing, that’s great! But if you’ve been on autopilot for a while, you may be noticing diminishing returns or increasing costs.
There’s also a good chance that you’re not harnessing the latest technologies to your benefit!
While every marketing challenge is different, a typical strategy engagement may include:
Product-Market Fit and Differentiation Assessment
Gain a deeper understanding of where your product or service fits within the larger marketplace. We examine how you can carve out a distinctive position to stand out from competitors. This three-step method is core to any marketing strategy.
Target Audience Definition, Buyer Persona Creation, and Customer Journey Mapping
Identify the specific demographics and psychographics of your target audience. Craft buyer personas and map their journey to ensure precise and effective marketing messaging. This enables you to craft the right message and deliver it to the right person, at the right time!
Budget Analysis and Channel Selection
Analyze your marketing budget and strategically allocate resources to channels that will yield optimal efficiency and effectiveness for your business. Better yet, any Scrappy Marketing strategy begins with identification of low- or no-cost, high-impact techniques to get you started.
Lifecycle Marketing Strategy
Harness the power of lifecycle marketing, one of the scrappiest tools in our arsenal.
Lifecycle marketing refers to a strategic approach that aims to attract, engage, and retain customers throughout their entire journey with a business. It involves developing targeted marketing campaigns and personalized messaging at each stage of the customer lifecycle, from initial awareness to post-purchase support. The goal is to build long-term relationships with customers, maximize their lifetime value, and drive business growth.
It provides long-term dividends with minimal expenses when executed properly.
Creative Concepting
You’d think there are already tons of tried-and-true marketing strategies out there. And you’d be right! But every business situation is unique and creativity is at the heart of the Scrappy Marketing mindset. We’ll explore creative ways to overcome resource limitations, whether it’s time, money, or talent-driven. I thrive on finding innovative solutions that drive results!
Creative Brief Development and Creative Direction
Together, we’ll develop comprehensive creative briefs and provide expert creative direction to ensure compelling and impactful marketing campaigns. This makes the best use of your resources by giving you everything you need to hand your design and campaign needs to qualified freelance or in-house marketers and know you’ll get results that are on target.
Execution, Analytics, and Optimization Recommendations
The key to minimizing costs and maximizing results is to test, measure and optimize frequently. We’ll closely monitor performance through in-depth analytics and provide actionable recommendations to optimize your campaigns for maximum results.