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Email Marketing: The Scrappiest of Them All?
In the world of digital marketing, there is no shortage of strategies and tactics, each promising to catapult your business to unprecedented heights. From Tik Tok campaigns to Google Ads, every method has its unique advantages. However, among this apparent glut of digital marketing techniques, the humble email often gets overlooked. But make no mistake,…
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Fractional CMO For Startups: Scrappiness When You Need it Most
Marketing strategy is a crucial aspect for businesses of all sizes. Startups in particular are often faced with a difficult decision: Use their resources to hire a full-time marketing leader, or focus those resources where they’re urgently needed elsewhere within the company. I’ve seen what happens to startups without an overarching marketing strategy, and it…
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The Perfect Way to Incorporate AI Into Your Ad Campaigns
Sorry, couldn’t help myself with the title. Seems like we’ve become inundated with references to AI, prompt engineering cheat sheets, blog articles, ebooks, etc. I’ve been toying with AI as any marketer should interact with a new tool: With cautious optimism and a heavy dose of “wait and see.” All that said, the absolute best…
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A Beginner’s Guide to Differentiation And Positioning
I was speaking with a potential Fractional CMO client last week and it occurred to me that not everyone – especially not everyone engaged in starting a business – understands the critically important role that positioning and differentiation play in the success of a brand, regardless of whether it’s a product or service. I…
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Decoding Distraction: How Much Does that Idea Really Cost?
Ideas Are Wonderful Things. They help us survey our options and make informed decisions about which next step is the best one for our particular business situation. The scrappy business, in particular, has to be idea-rich in the face of being resource poor. The truth is, most up-and-coming businesses don’t suffer from a lack…
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Fractional CMO VS Marketing Coach VS Marketing Consultant: What Are They, and Which One is Right for Your Business?
Marketing is one of the most crucial aspects of growing a small business, but implementing it efficiently has never been an easy task. Businesses that have limited resources find it more challenging to market their products and services effectively. Moreover, choosing the right expert to guide them through the process of marketing can be confusing.…
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Do These Things Before Spending a Dime on Digital Ads
Good news and bad news for small businesses. The good news is, Google, LinkedIn, Facebook, Instagram, and Twitter have made it super easy to quickly set up digital marketing campaigns and get the word out about your business. The bad news is, Google, LinkedIn, Facebook, Instagram, and Twitter have made it super easy to set…
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The Bear, Season 2: Discomfort, Empathy, and A Marketer’s Duty
Note: No spoilers and this is not a review. I just finished marathon-binging the second season of the hit show on Hulu, “The Bear.” I have to say, it seemed as though every single second made me uncomfortable in one way or another. And I’m quite sure that was the intended effect. Maybe I’m more…
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The Most Powerful Word In Advertising
Words matter in this business. But some words matter more than others. Some of the great writers of all time, such as Caples and Ogilvy, focused on the power of words in advertising. Sometimes the words were to be actually used in copy – The infamous “Buy now” and its modernized companion, “Click here,” come…
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Now That’s What I’m Talking About!
Some scrappy-as-hell marketer out there decided to take “naming the business for search results” to the next level. According to SEO Roundtable the impact it makes is questionable, and certainly Google would take some sort of action if this became common practice. Still… kudos to this scrappy dentist and I wish them many many search…
