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A Beginner’s Guide to Differentiation And Positioning
I was speaking with a potential Fractional CMO client last week and it occurred to me that not everyone – especially not everyone engaged in starting a business – understands the critically important role that positioning and differentiation play in the success of a brand, regardless of whether it’s a product or service. I…
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Decoding Distraction: How Much Does that Idea Really Cost?
Ideas Are Wonderful Things. They help us survey our options and make informed decisions about which next step is the best one for our particular business situation. The scrappy business, in particular, has to be idea-rich in the face of being resource poor. The truth is, most up-and-coming businesses don’t suffer from a lack…
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Fractional CMO VS Marketing Coach VS Marketing Consultant: What Are They, and Which One is Right for Your Business?
Marketing is one of the most crucial aspects of growing a small business, but implementing it efficiently has never been an easy task. Businesses that have limited resources find it more challenging to market their products and services effectively. Moreover, choosing the right expert to guide them through the process of marketing can be confusing.…
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Do These Things Before Spending a Dime on Digital Ads
Good news and bad news for small businesses. The good news is, Google, LinkedIn, Facebook, Instagram, and Twitter have made it super easy to quickly set up digital marketing campaigns and get the word out about your business. The bad news is, Google, LinkedIn, Facebook, Instagram, and Twitter have made it super easy to set…