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Email Marketing: The Scrappiest of Them All?
In the world of digital marketing, there is no shortage of strategies and tactics, each promising to catapult your business to unprecedented heights. From Tik Tok campaigns to Google Ads, every method has its unique advantages. However, among this apparent glut of digital marketing techniques, the humble email often gets overlooked. But make no mistake,…
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Fractional CMO For Startups: Scrappiness When You Need it Most
Marketing strategy is a crucial aspect for businesses of all sizes. Startups in particular are often faced with a difficult decision: Use their resources to hire a full-time marketing leader, or focus those resources where they’re urgently needed elsewhere within the company. I’ve seen what happens to startups without an overarching marketing strategy, and it…
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The Perfect Way to Incorporate AI Into Your Ad Campaigns
Sorry, couldn’t help myself with the title. Seems like we’ve become inundated with references to AI, prompt engineering cheat sheets, blog articles, ebooks, etc. I’ve been toying with AI as any marketer should interact with a new tool: With cautious optimism and a heavy dose of “wait and see.” All that said, the absolute best…
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Now That’s What I’m Talking About!
Some scrappy-as-hell marketer out there decided to take “naming the business for search results” to the next level. According to SEO Roundtable the impact it makes is questionable, and certainly Google would take some sort of action if this became common practice. Still… kudos to this scrappy dentist and I wish them many many search…
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Introducing The Weaponized Press Release
A brilliant use of a traditional vehicle. Also a good example of slapping the big guys right in the face. In response to a lawsuit from Taco Bell trying to nullify their trademark for “Taco Tuesday,” the folks at Taco John’s did something deliciously scrappy. They weaponized a press release. Rather than simply responding to…