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The Bear, Season 2: Discomfort, Empathy, and A Marketer’s Duty
Note: No spoilers and this is not a review. I just finished marathon-binging the second season of the hit show on Hulu, “The Bear.” I have to say, it seemed as though every single second made me uncomfortable in one way or another. And I’m quite sure that was the intended effect. Maybe I’m more…
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The Most Powerful Word In Advertising
Words matter in this business. But some words matter more than others. Some of the great writers of all time, such as Caples and Ogilvy, focused on the power of words in advertising. Sometimes the words were to be actually used in copy – The infamous “Buy now” and its modernized companion, “Click here,” come…
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Now That’s What I’m Talking About!
Some scrappy-as-hell marketer out there decided to take “naming the business for search results” to the next level. According to SEO Roundtable the impact it makes is questionable, and certainly Google would take some sort of action if this became common practice. Still… kudos to this scrappy dentist and I wish them many many search…
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Introducing The Weaponized Press Release
A brilliant use of a traditional vehicle. Also a good example of slapping the big guys right in the face. In response to a lawsuit from Taco Bell trying to nullify their trademark for “Taco Tuesday,” the folks at Taco John’s did something deliciously scrappy. They weaponized a press release. Rather than simply responding to…