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The Perfect Way to Incorporate AI Into Your Ad Campaigns
Sorry, couldn’t help myself with the title. Seems like we’ve become inundated with references to AI, prompt engineering cheat sheets, blog articles, ebooks, etc. I’ve been toying with AI as any marketer should interact with a new tool: With cautious optimism and a heavy dose of “wait and see.” All that said, the absolute best…
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The Most Powerful Word In Advertising
Words matter in this business. But some words matter more than others. Some of the great writers of all time, such as Caples and Ogilvy, focused on the power of words in advertising. Sometimes the words were to be actually used in copy – The infamous “Buy now” and its modernized companion, “Click here,” come…