Sorry, couldn’t help myself with the title. Seems like we’ve become inundated with references to AI, prompt engineering cheat sheets, blog articles, ebooks, etc.

I’ve been toying with AI as any marketer should interact with a new tool: With cautious optimism and a heavy dose of “wait and see.”

All that said, the absolute best use of AI in marketing that I’ve seen so far is this campaign that harnesses the trendiness of the subject and turns it into attention and brand equity.

Hat tip to the folks at Surreal Cereal!