Scrappy Marketing proposed an innovative solution: leverage World Mental Health Day (WMHD), a globally recognized event with built-in awareness. This approach allowed Thymia to amplify their message without the substantial costs of creating awareness from scratch. The team secured official partnership status with the WMHD foundation, adding credibility and expanding reach potential.
We created comprehensive, ready-to-use materials for HR managers, including pre-written employee communications, social media content, and physical workplace materials like posters and table tents.
We developed a dedicated landing page with streamlined signup forms to capture and convert interested companies with minimal friction.
We curated high-quality prospects using Apollo.io and implemented a strategic email sequence to connect with decision-makers at target companies.
Nothing ever goes perfectly. We encountered some resistance regarding the company-wide mental health report. So we optimized our materials to highlight the fact that the data was anonymized. Pushback ceased and conversion went up.
The campaign exceeded expectations by a wide margin. We secured participation from over 150 businesses across the globe. Thymia’s pipeline sprang to life, and they scored partnerships with a fortune-500 pharmaceutical company and multiple small-to-medium businesses targeted.
Beyond the immediate campaign success, the initiative delivered substantial long-term value for both Thymia and Scrappy Marketing. One strategic partnership formed during the campaign opened access to millions of university students, a significant expansion opportunity for Thymia’s mental wellness technology.
Additionally, the campaign’s success led to Scrappy Marketing securing an ongoing Fractional CMO engagement with Thymia, demonstrating how effective campaign execution can transform a one-time project into a sustained business relationship.
Thymia Mental Wellness
Consulting, Fractional CMO
Email Automation, Lead Prospecting, Content Creation, Partner Marketing
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2633 Luther Lane Fort Collins, CO 80526
Email: sales@scrappy.agency
Phone: 214-402-4556
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