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# Scrappy Marketing: Scrappy Marketing is a boutique marketing agency in Fort Collins, Colorado, helping small and local businesses grow with SEO, local SEO, and marketing consulting services. We build scrappy, ROI‑driven campaigns tailored to your market.

## Sitemaps
[XML Sitemap](https://scrappy.agency/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Google Business Profile Optimization: February 2026 Observations](https://scrappy.agency/google-business-profile-optimization-feb): Between audits and clients, we're always keeping an eye out for that secret weapon that boosts your business above the competition in local search. It's not always about the key ranking factors, but the subtle nuances. With Google Business Profile Optimization, the little things that can all add up. So let's take a look at what we're noticing as of mid-February.
- [Google Business Profile Optimization: What’s Working Now, January 2026 Edition](https://scrappy.agency/google-business-profile-optimization-whats-working-now-january-2026-edition): If you manage a local service business, here are three GBP tweaks that moved rankings in Q4 2025 tests.
- [Scrappy DIY Local SEO Checklist](https://scrappy.agency/diy-local-seo-checklist): The 2026 Scrappy DIY Local SEO Checklist is designed to be used by local business owners to get a snapshot of key local SEO ranking details versus their competitors, with the goal of getting into the top-3 results on local searches (AKA, "The Map Pack").
- [Scrappy SEO: Focusing on What You Should Do Rather Than What You Can Do.](https://scrappy.agency/scrappy-seo-signal-vs-noise): Local SEO has long suffered from the “Jurassic Park” paradox. In the movie, Ian Malcolm basically calls out a familiar trap: people get so wrapped up in what they can do that they forget to ask what they should do.
- [A Beginner’s Guide to Differentiation And Positioning](https://scrappy.agency/a-beginners-guide-to-differentiation-and-positioning): I was speaking with a potential Fractional CMO client last week and it occurred to me that not everyone – especially not everyone engaged in starting a business – understands the critically important role that brand positioning and differentiation play in the success of a brand, regardless of whether it’s a product or service.
- [Email Marketing: The Scrappiest of Them All?](https://scrappy.agency/email-marketing-the-scrappiest-of-them-all): In the world of digital marketing, there is no shortage of strategies and tactics, each promising to catapult your business to unprecedented heights. From Tik Tok campaigns to Google Ads, every method has its unique advantages. However, among this apparent glut of digital marketing techniques, the humble email often gets overlooked. But make no mistake, email marketing remains one of the scrappiest, most cost-effective, and high-impact tactics available.
- [The Perfect Way to Incorporate AI Into Your Ad Campaigns](https://scrappy.agency/the-perfect-way-to-incorporate-ai-into-your-ad-campaigns): Sorry, couldn't help myself with the title. Seems like we've become inundated with references to AI, prompt engineering cheat sheets, blog articles, ebooks, etc.
- [Decoding Distraction: How Much Does that Idea Really Cost?](https://scrappy.agency/decoding-distraction): What you really need to consider is, What’s the cost in terms of you and your team’s focus on the existing tasks at hand? How will it impact your ability to execute your most critical business objectives? What will you be sacrificing in order to go down this particular rabbit hole? What are the risks of it becoming something bigger, more unwieldy, or even unattainable once you’ve already committed? Or, to be more to the point, What is the Return on Distraction?
- [Fractional CMO VS Marketing Coach VS Marketing Consultant: What Are They, and Which One is Right for Your Business?](https://scrappy.agency/fractional-cmo-vs-marketing-coach-vs-marketing-consultant-what-are-they-and-which-one-is-right-for-your-business): Marketing is one of the most crucial aspects of growing a small business, but implementing it efficiently has never been an easy task. Businesses that have limited resources find it more challenging to market their products and services effectively. Moreover, choosing the right expert to guide them through the process of marketing can be confusing. While it may seem like a matter of semantics which type of marketing expert you hire, the real difference comes down to the services you'd like to focus on. This guide will help you understand which approach matches your needs.
- [Do These Things Before Spending a Dime on Digital Ads](https://scrappy.agency/do-these-things-before-spending-a-dime-on-digital-ads): The good news is, Google, LinkedIn, Facebook, Instagram, and Twitter have made it super easy to quickly set up digital marketing campaigns and get the word out about your business.
- [The Bear, Season 2: Discomfort, Empathy, and A Marketer’s Duty](https://scrappy.agency/the-bear-season-2-discomfort-empathy-and-a-marketers-duty): Note: No spoilers and this is not a review.
- [The Most Powerful Word In Advertising](https://scrappy.agency/the-most-powerful-word-in-advertising): Words matter in this business. But some words matter more than others.
- [Now That’s What I’m Talking About!](https://scrappy.agency/now-thats-what-im-talking-about): Some scrappy-as-hell marketer out there decided to take "naming the business for search results" to the next level.
- [Introducing The Weaponized Press Release](https://scrappy.agency/the-weaponized-press-release): A brilliant use of a traditional vehicle. Also a good example of slapping the big guys right in the face.

## Pages
- [Free Local SEO Audit](https://scrappy.agency/free-local-seo-audit)
- [Marketing Consulting](https://scrappy.agency/services/marketing-consulting): Questions?
- [Scrappy Marketing](https://scrappy.agency/): Scrappy Marketing – A Digital Marketing Agency focused on small business and early-stage startups
- [Local Marketing Service](https://scrappy.agency/services/local-marketing-service): If your business barely shows up in local search, has a thin review profile, or sends people to a website that isn’t optimized for local intent, you are handing leads to bigger (or scrappier) competitors. Our local marketing service fixes the visibility, reputation, and on-site issues that keep small businesses like yours hidden from the top results on maps and local searches. First, we'll start with a thorough local marketing audit. Then we'll come up with a Scrappy game plan for ranking your business at the top of local search.
- [Services](https://scrappy.agency/services): We offer a range of small business and startup marketing services. The following is a short list of the most popular offerings. However, it's far from exhaustive. If you're looking for scrappy solutions to marketing problems, we can help guide you toward the service that works best for your business. Contact us and our expert marketers will point you in the right direction!
- [Fractional CMO](https://scrappy.agency/services/fractional-cmo-service): The Scrappy Marketing Fractional CMO service gives your startup hands-on marketing leadership, a clear, actionable go-to-market plan, and the first building blocks of your marketing team and tools. You get clear priorities, a scalable growth engine, and a foundation for the future without committing to a six-figure executive hire.
- [Contact Us](https://scrappy.agency/contact-us): We're Ready when you are.
- [Blog](https://scrappy.agency/blog-2): Ideas Are Wonderful Things. They help us survey our options and make informed decisions about which next step is the best one for our particular business situation. The scrappy business, in particular, has to be idea-rich in the face of being resource poor.   The truth is, most up-and-coming businesses don’t suffer from a lack of ideas. They suffer from a lack of ability to execute them all. Every day, you hear ideas from well-meaning colleagues, friends, and family members:               “You should do YouTube advertising.”               “We should set up an Instagram account.”               “I’ve heard

## Projects
- [Fogo De Chao](https://scrappy.agency/projects/fogo-de-chao): One of my favorite freelance projects.
- [Viz-A-Ball](https://scrappy.agency/projects/viz-a-ball): Brunswick Bowling Centers had developed a new technology that allowed anyone to print virtually anything on a one-of-a-kind custom bowling ball. We encouraged bowlers to use their imaginations about the possibilities. And had lots of fun dreaming up ideas.
- [United Way: Change A Child’s Story](https://scrappy.agency/projects/united-way-change-a-childs-story): As head of creative at Dallas agency Red Urban, Travis Staut was tasked with creating a campaign for the United Way encouraging adults to volunteer to read to children in underserved neighborhoods. 
- [LeapFrog Learning Toys](https://scrappy.agency/projects/leapfrog-learning-toys): Founder Travis Staut created these print ads for LeapFrog learning toys while at Dallas agency Ackerman McQueen. LeapFrog was all about making learning fun and exciting for young kids. 
- [BODY Bootcamp](https://scrappy.agency/projects/body-bootcamp): Dallas fitness trainer B.O.D.Y Bootcamp was one of the first bootcamp-style fitness programs in the area. We went out into the field for a training session with photographer Tom Hussey and created this campaign that successfully blended military attitude with suburban culture. 
- [United Way Day of Action](https://scrappy.agency/projects/united-way-day-of-action): https://vimeo.com/89405644?fl=ip&fe=ec
- [Thymia Case Study](https://scrappy.agency/projects/thymia-case-study): Thymia approached Scrappy Marketing for ideas on how to approach SMEs with a message that would both resonate with HR managers and further the brand mission of making mental wellness affordable, accessible and reliable.

## Legal Pages
- [Privacy Policy](https://scrappy.agency/wpautoterms/privacy-policy): Last updated: 02/14/2026